What is Manga and when did it originate?

This year the British Museum will present the largest exhibition of manga ever held outside of Japan but what exactly is Manga, when did it originate and how do you read it?

Exhibition Curator Nicole Rousmaniere tells you what you need to know about the Japanese phenomenon that has taken the world by storm.

Manga are Japanese comic books or graphic novels with a twist, serialized in newspapers and magazines. Originating in Japan, manga now has fans across the globe like 20Bet Indonesia.

Manga is immersive storytelling through pictures, where images rule supreme. The Japanese characters for manga translate as ‘pictures run riot’ or ‘pictures unbounded’. There is less reliance on text, and narrative is created through expressive line drawing along with the visual development of individual characters. It is manga’s visually immersive quality that makes it so popular.

How did Manga develop?

Manga’s roots are international and can be traced back as far as 1200 AD, but the form as we know it today first emerged from serialized cartoon strips in magazines and newspapers by the 1920s. The popularity of Manga developed throughout the 20th century and it now boasts a global reach. The manga phenomenon is still expanding and includes animation (known as anime in Japan), art, fashion, graffiti, as well as digital multimedia and gaming.

How popular is Manga?

Manga is a multi-billion-pound industry, super-fueled by its readers and viewers. It is immensely popular with people of every age in Japan and increasingly across the world. With hundreds of genres, from sports to love, and from horror to sexual identity, there is a manga for everyone.

A particularly popular example of Manga is ONE PIECE, by Oda Eiichiro, which tells the adventures of a boy whose body has become rubberized after eating ‘Gum-Gum fruit’ and who travels the world on a pirate ship in search of priceless treasure, the legendary ONE PIECE. Created for the publisher Shueisha in 1997, it is still going strong and has filled 91 individual volumes (tankōbon). ONE PIECE has over 440 million books in circulation worldwide, making it the best-selling manga of all time and earning a place in the Guinness Book of World Records.

How is manga related to anime?

Originally printed on paper in newspapers, then magazines, and single volume books, manga is now going digital and is available in many different formats – and almost all languages. If popular, a manga may become the basis for an anime series or film.

Golden Kamuy is a relatively new manga that has published more than 9 million copies and is now a popular anime translated into English. Written by Noda Satoru, it is a dramatic action tale that takes place in the early 1900s on the northern island of Hokkaido. The hero, Sugimoto teams up with a local Ainu girl named Asirpa to attempt to find gold stolen from the indigenous Ainu community in a deadly race with the Imperial Japanese 7th Division Army and other assorted and often unsavory characters. Noda, a Hokkaido native himself, told me how he researched all aspects of the manga including eating the food portrayed. Both the manga and the anime are gripping, as well as beautiful and educational – you learn about Hokkaido and Ainu customs as you become absorbed in the story.

How do you read the manga?

Manga is produced in many different formats, now including those made for mobile devices, which lets you adapt how you wish to read it (keitai manga). Traditionally, manga books are read from back to front and from the upper right corner to the lower left corner of a page. Formats include the simple four-panel manga (Sonoma), mostly seen in newspapers or on mobile phones, magazine compendiums of serialized manga artists (shūkanshi, gekkanshi), and individual books of specific manga or authors (tankôbon). There are also fanzines or independently published and fan-created comics (dōjinshi).

The brilliant manga artist Kono Fumiyo has recently published a book called Giga Town: album of manga symbols to help us understand the grammar and symbols embedded within manga. Drawing animals based on the 12th-century hand scroll called Chōjū giga emaki, Kono makes these manga symbols, called manpu, come alive. Here we see her heroine Mimi-chan, a young white rabbit, racing a turtle that could be straight out of Aesop’s Fables. They help explain the meaning of the use of spirals in manga – namely to show something spinning, either movement or one’s head through dizziness.